At Waev, our mission transcends simply designing swimwear and activewear. We’re here to lead a movement—one grounded in sustainability, adventure, and the pursuit of a world where fashion reflects a deeper connection to the planet and its timeless magic. Waev is not just a brand; it’s a story—a reflection of the powerful forces of nature that guide and inspire us. Sustainability flows through many of our pieces throughout our collections. We use materials like Repreve, a fabric spun from recycled plastic bottles, alongside recycled nylon, polyester, organic cotton, bamboo, hemp and many more plant based fabrics—each material chosen not just for its eco-friendliness but for its ability to connect us to a more harmonious way of living. Within six months of launching, we achieved a major milestone, introducing our first range of Repreve swimwear and yoga wear. Today, we have expanded to over 40 items crafted from this climate-positive fabric, and as we continue to grow, we are phasing out older, non-sustainable styles to ensure every new step we take reduces our environmental impact. Our packaging is equally thoughtful. We use biodegradable, plant-based materials that decompose within 30-90 days, ensuring we are not contributing to the plastic problem that haunts our oceans and landscapes. Every package, like the clothing it contains, is part of our larger story of respect for the planet—a tale of renewal and balance. Ethics, too, are at the heart of what we do. While much of our production is currently overseas, we ensure that our partners meet the highest fair trade standards, and our operations—labeling, packaging, marketing, and fulfillment—are proudly based in Australia. Our long-term vision is to bring all production back home, creating local jobs and fostering close relationships with our makers, where we can witness the magic of the process firsthand. We are also dedicated to giving back. We donate 5% of our profits to support meaningful causes that resonate with our values. This commitment allows us to contribute to positive change and make a tangible difference in the world. Looking ahead, our ambitions are as vast as the ocean itself. We aim to expand Waev into a larger business, providing jobs and opportunities for fellow Australians, while continuing to drive change in the fashion industry. But our vision stretches even further. We aspire to launch the Waev Foundation—an organization dedicated to addressing critical global issues, from ending poverty and human trafficking to fighting animal cruelty and cleaning up our oceans. We want Waev to be a force for good, not only in fashion but in the world at large. Waev is more than just clothing—it’s an invitation to inspire, to make change, to explore a world where fashion merges seamlessly with nature’s wonders. Our designs are crafted to inspire a sense of wonder and possibility. Each piece is a gateway to a lifestyle defined by resilience and adventure, urging you to embrace the extraordinary in every moment. Thank you for being part of our story. As a token of our appreciation, we invite you to use code ‘vision’ for 10% off your next purchase and continue this journey with us.

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