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About Us
Waev is an eco-conscious swim and sport label that embodies the essence of adventure, sustainability, and the natural rhythms of life. At its core, Waev is a reflection of the ocean—constantly shifting, fluid, and resilient. The name itself was inspired by the ebb and flow of the waves, a powerful metaphor for life’s journey. Just as the sea is both serene and unpredictable, we too experience moments of calm and turbulence. Yet, no matter how challenging the waters may become, there is always a way to navigate back to shore. This philosophy of adaptability, balance, and perseverance forms the foundation of everything we create. We’ve always been captivated by the magic that exists in the world—drawn to myths, legends, and the energy of ancient tales. It’s this connection to the mystical that inspires many of our designs. We believe that clothing, much like stories, holds power; it can transport, transform, and evoke a sense of wonder. Each piece we create is not only crafted with sustainability in mind but infused with the essence of timeless, magical narratives that spark the imagination and invite wearers to tap into the extraordinary. Our designs are more than just clothing; they are a lifestyle—crafted for those who seek to move through the world with intention and vitality. Most pieces in our swim, sport, and resort collections reflects a commitment to sustainability, using eco-friendly materials and biodegradable packaging, as well as a passion for healthy living and boundless exploration. Waev’s inception, however, was born out of an entirely different journey—our journey. We, Helena and Tom, were 19 when the world changed. As professional tennis players, we were traveling across Greece, immersed in competition, when the global pandemic hit. Suddenly, our plans to pursue full-time careers in tennis were halted, and we were forced to return home to Australia, where we faced months of lockdown. The disruption was profound—not only did our dreams of playing tennis professionally seem to slip further away, but our primary source of income from coaching and competing disappeared as well. Yet, within this moment of crisis, we found an unexpected opportunity. With eight months of uncertainty ahead of us, we turned our energy toward something new. We began to brainstorm, sketch, and conceptualize the brand we had always dreamed of—a brand that would combine our love for sport, our respect for the environment, and our belief in living life to its fullest. And so, Waev was born. What started as an idea during one of the most challenging times of our lives has since evolved into something greater than we could have imagined. Waev is more than a brand to us—it is a reflection of who we are, what we believe in, what we dream about and how we’ve chosen to move forward in life with purpose, resilience, and a deep connection to the natural world. Step into our world, where every design tells a tale and every wave leads to new horizons. Discover your favourite pieces and let the journey begin. Waev